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DAMN. is Kendrick Lamar's most successful album to date and cements him not only as the greatest rapper of modern times, but a cultural icon.
DAMN. strikes a neat balance between spiritual content, personal reflection and socio-political comment. Countless rappers claim to have transcended the game. Kendrick Lamar actually does.
There’s the sense his ambitions on DAMN. are even larger, reaching toward something more universal, fateful even spiritual in its reach to find the link tying all contradictions together.